With George, you can buy securities easy and online - whether in the app or web browser. You'll find a wide selection of investment options among securities, and can manage your investments directly with George.
Buying Securities
Last Article Update 14.04.2026
Find out how to buy securities and what to keep in mind with this step-by-step guide.
Before you start
To buy securities, you'll need:
- a securities portfolio
- a high enough available amount in your account to cover the purchase as well as potential fees
Buying securities via app or web
It doesn't matter if you're in front of your PC or on the go. With George, you can buy securities in the app and on the web. That means you have access to your investments at all times and can be flexible about how you manage them.
App
There are two starting points if you want to buy securities in the app.
From your securities portfolio
Tap on your securities portfolio and then choose "Search & Buy".
If you want to buy a specific security, enter the ISIN or name in the search bar.
Step 1: Choose a security
You can use either the "Explore" or "Search & Buy" feature in the Invest tab.
- The "Explore" tool lets you find investment options using helpful filters. You tell George what's important to you when investing. For example, sustainability or regular payouts. He will then show you investment options that match these criteria.
- With "Search & Buy", you can search by name, ISIN or other details like ticker symbol. Or simply discover the wide array of investments out there.
If you want to buy via your securities portfolio, you'll find a search field where you can enter ISIN, name or other details.
Not sure what you're looking for yet? George also shows you available investment products, such as stocks, funds, ETFs or certificates.
In addition, you'll see the most-traded stocks worldwide and in Austria in the Search & Buy overview.
One more thing: You can also invest with small amounts or with an investment plan ("Wertpapier-Sparplan").
Once you find and select the investment product you want, George shows you its title details, such as:
- Current price
- Price development
- Stock exchange
- Other indicators, like market capitalisation or trade volume
Step 2: Start the purchase
There are 2 options: "Trade" if you can buy the security one-off and/or regularly, or "Buy" if you can only make one-off purchases.
Step 3: Enter order details
Tell George which amount you want to invest or how many pieces you want to buy.
You can also choose order type (Limit Order, Market Order or Stop Market Order), stock exchange and until date (the latest date for completing the order).
Step 4: Review and sign your order
Once you're done, George shows you an overview of the (chosen) market value, as well as expected fees and order value.
You'll see an exact breakdown of the costs in the next step, during the review, where you'll also find risk warnings and product hints.
After you confirm that you received all the information and documents necessary to make the order, you can sign it.
Webbrowser
If you're using George in your web browser, you can buy securities directly from your securities portfolio. If your portfolio is in your George Overview, you can simply click on "Search & Buy" to get started. If not, get to your portfolio by going to "Your Products" in the header menu.
Then, choose "Search & Buy" in the left-side menu. You can use the search bar to look up ISIN or titles.
Once you find the investment product you want, George shows you its title details, such as:
- Current price
- Price development
- Stock exchange
- Other indicators like market capitalisation or trade volumes
When you click "Buy", you can choose the stock exchange, amount (pieces), until date (the latest completion date), order type and limit. You'll also find risk warnings, product hints, marketplace regulations, execution policy and market data.
Once you've provided all the necessary information, George shows you the market price, one-off costs and fees, and the expected order value. If everythings looks good to you, you can sign the order.
Execution & display in your portfolio
After execution, your purchased security shows up in your portfolio.
Non-executed or partially executed orders stay open based on validity.
You can view, change or cancel your orders any time, as long as they were not completed already.
What you should keep in mind
- No Consulting: When you place orders with George securities trading, you do so advice-free and based on your own securities knowledge and experience. Please inform yourself about the risks of the securities you want to trade, as well as the trade conditions of the respective trading venues.
- Your knowledge and experience: Before you place securities orders, George checks if you have the required knowledge/understanding of a specific financial instrument and whether you have relevant experience. This is to see if you can estimate risks associated with investing. An honest self-assessment is in your own best interest. This assessment will then apply for all orders that you place in branch or via George securities trading.
- George keeps you informed: George shows you all the required documents for your purchase during the order. Read all these documents in detail to make sure you're well-informed before you sign the order.
- Market fluctuations: Securities are open to market risks and prices can change at any time. The price George shows you only serves as a snapshot.
Tips for your purchase
- Use Limit Orders if price is an important factor for you. This lets you define a maximum amount you're willing to pay.
- Use price alerts to not miss optimal times to buy, as well as sell.
- Use your Watchlist to track your securities and find out more about the market development before you buy a security.
Author: Tamara Berger-Feichter